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Executive Playbook

Strategic Planning

A clear and compelling corporate strategy forces a company to make clear choices about its portfolio and the allocation of its resources. The word “choice” is the critical component here. Many strategies are generic, play it safe exercises that extend the current momentum. Instead, companies need to make clear hard choices on how it will be different.

The stakes to get your strategic planning right is high. Studies have shown that only a few companies make successful long-term strategic moves, and as a result, these few capture the lion’s share of the industry’s economic profit.

Fortunately, there is a proven, data-driven process to develop a high-quality strategic plan. In this toolkit, we provide step-by-step guidelines, along with sample content, to guide you on your next strategic planning project.

Layout/Content List

  • Methodology
  • Purpose and values
  • Market opportunity identification
  • Strategic priorities
  • Aspiration?
    • Growth
    • Efficiency
    • Risk
  • Where to play?
    • Core opportunities
    • Adjacent opportunities
    • Transformation opportunities
  • How to win?
    • Process/ customer experience
    • Organisational structure
    • Governance
  • Transformation roadmap



70 PowerPoint slides in total


16:9 HD Widescreen slide format (1920 x 1080 pixels)




100% editable Powerpoint slides


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