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Executive Playbook

Brand Guideline

Brand Guidelines are essentially a set of rules that explain how your brand works.

These guidelines describe the unique features of your Company brand. It shows the right way to apply the brand for the standard process to create any communication element.

Through use of examples, this guide lays the groundwork for future design work your company so that all marketing maintains the same aesthetic.

The brand guidelines are, in essence, your owner’s manual on how to “use” your brand.

In this toolkit we take you step by step to develop your own brand guideline with pre-formatted slides and frameworks. Simply insert your own content and take your brand to the next level.  

Layout/Content List

  • Brand promise
  • Logotype
  • Colour
  • Typography
  • Photographic style
  • Illustrations
  • Tone of voice



44 PowerPoint slides in total


16:9 HD Widescreen slide format (1920 x 1080 pixels)




100% editable Powerpoint slides

Why Choose Executive Playbook?