Your Cart is Empty

Executive Playbook

Customer Survey

Conducting external customer research is a critical component to get valuable insights into your customer behaviors and ultimately defining a unique selling proposition for your business.

Defining your unique selling proposition is the intersection of customer needs and areas where you can excel at, but before designing your USP, you need to crystal clear on your customer needs.

But what questions should you be asking? Our toolkit defines all the key questions to assess you’re your customer perception across each of the critical customer experience phases, giving you a holistic view of their needs and pain points across each of the significant interaction points.

In this toolkit, we take you step by step to develop your own customer survey with pre-formatted slides and frameworks. Insert your own content and kick start your next market research project.

Layout/Content List

  • Survey Methodology
  • Customer Experience Funnel
  • Net Promoter Score
  • Brand/ Attraction
  • On boarding
  • Customer Service
  • Engage (Up sell/ Cross Sell)
  • Defining a USP



46 PowerPoint slides in total


16:9 HD Widescreen slide format (1920 x 1080 pixels)




100% editable PowerPoint slides

Why Choose Executive Playbook?